Plus, cryptocurrency porn are reportedly the fastest-gro
Plus, cryptocurrency porn are reportedly the fastest-gro
Twitter has seen better days, according to a report from Reuters, which cites the social media company’s own research.
01:20 Now playing Egypt Wants Its Rosetta Stone Back From the British Museum Monday 4:36PM 03:08 Now playing The Winchesters/Supernatural Connections Yesterday 9:39AM The platform is apparently hemorrhaging its most active users, with heavy tweeters in “absolute decline” since the start of the Covid-19 pandemic, based on an internal document reportedly titled “Where did the Tweeters Go?”
“Heavy tweeters,” make up less than 10% of the site’s monthly users, but produce about 90% of all the content and half of the company’s revenue, according to Reuters. The company reportedly defines these posters as those who log onto Twitter daily or near-daily and tweet about three to four times weekly (which, admittedly, seems like a low bar.)
in turmoil . Without their content on the site, Twitter could struggle to attract and maintain advertising contracts. Plus, on top of the decline of peak poster numbers, the type of content on the site seems to be shifting too. Cryptocurrency and “not safe for work” material (i.e. porn) are apparently the fastest-growing interest sectors among frequent English-speaking users of the platform. Unfortunately for Twitter’s finances, porn and crypto-bro posts are difficult to monetize.
Buy at Pretzels . com likely makes advertisers hesitant to associate with the topic, and many companies don’t want to advertise anywhere near nudity. Conversely, interest in more easily monetized sectors like news, sports, entertainment, and fashion seems to be slipping. In response to the alleged internal document leak, a Twitter spokesperson told Reuters, “We regularly conduct research on a wide variety of trends, which evolve based on what’s happening in the world. Our overall audience has continued to grow, reaching 238 million [monetizable daily active users] in Q2 2022.” And though it’s true that the company has had a recent uptick in users, it reported a decrease in revenue and was operating at a $344 million loss as of July. Gizmodo reached out to Twitter via email for comment but did not immediately hear back.
the deal by the Friday deadline.
